What is Digital Signage?

Digital signage is known by many names; digital out-of-home, dynamic digital signage, out-of-home video advertising, digital display, retail TV, electronic billboard signage, electronic display networks, digital in-store merchandising, DOOH, out-of-home media networks, electronic posters, digital posters, digital media networks and the list goes on!

No matter what its called, in essence it is a dynamic electronic place-based medium that communicates information, advertisements, announcements, promotions, news and educational material in a public place. The content and selling messages are displayed on LCD/LED screens with the goal of delivering targeted messages to specific locations at specific times. On the streets or inside of venues at the exact consumer viewing positions to reach the consumers on the go.