Target the Consumer

Digital signage reaches a bigger and different target audience. The specific location or panels matches the specific audience which means low cost and high efficiency. The displays are located in public areas that are in precise locations.

The power of this medium is that you can determine to whom, when and where the message is targeted.

It enables advertisers to engage with the consumer when and where they are most receptive, whether they are 'on the go' or at the point-of-sale.

The type of consumers is sorted into a specified selection criteria such as, gender, age (groups), education, lifestyle and interests.

The digital signage medium targets the hard to reach demographic and offers opportunities for media buyers and planners to close the communication gaps that exist in their traditional marketing and advertising execution.